House of Nifty believes that Web3 and blockchain technology hold the potential to transform the art industry. Their vision encompasses fundamental changes in how art is created, owned, and experienced, while creating new opportunities for artists and collectors alike.

Our challenge was to translate this revolutionary concept into a cohesive brand identity and physical experience. Working closely with HON, I developed both the visual identity system and the concept of a traveling pop-up museum. The result is a modular exhibition system that can be easily transported and assembled worldwide, making digital art accessible to diverse audiences.

The space we designed showcases HON's curated selection of digital masterpieces from both established figures and emerging talents. The brand identity system reflects their commitment to innovation while ensuring a consistent experience across different locations and formats.