swap.kiwi is an innovative platform in the NFT industry. It is dedicated to allowing secure swaps of NFTs between users.

swap.kiwi needs to establish trust with its audience by connecting with them in a meaningful way. They should project an image of both security and fun, while also differentiating themselves from competitors.

To do so, Swap.kiwi went through a rebranding process to create a unique and recognizable brand that sets it apart in a noisy and visually stimulating environment.

Based on new positioning, values, and personality, the brand aims to effectively connect with its users and build an emotional connection with them.

The logo was designed to be unique and proprietary, with arrows arranged in the form of a star representing the heart of the fruit, symbolizing exchange, trade, and meeting points.

The mascot of the brand, "Kiwi Head," gives users a face to trust and helps build an emotional connection with the audience.

The visual system combines both analog and digital elements, such as displays, folds, browsers, buttons, stickers, cards, etc. These elements can overlap each other, providing total flexibility when composing for different formats. A diverse set of keywords, claims, and icon stickers gives the visual system flexibility and helps support the image of freedom.