House of QOA (Queen Of Apes) is a web3 native fashion house aiming to redefine luxury at the intersection of fashion, technology, and community.

During their seed phase, they sought to secure funding and establish a distinctive brand presence that would resonate with both investors and their target audience.

QOA's challenge was positioning themselves in an evolving industry where fashion, technology, and community intersect.
Their goal was ambitious: to develop the next generation of luxury fashion by blending craftsmanship with cutting-edge technology, incorporating blockchain, smart textiles, and sensors into their designs.

I worked closely with QOA to define their brand positioning strategy that reflected their unique vision of fashion and technology.
I developed their visual and verbal identity, establishing a cohesive brand narrative that emphasised their dedication to redefining fashion in web3.
Through art direction, web design, and content creation, I helped bring their vision to life.

Our partnership focused on showcasing QOA's commitment to empowering individual expression through the seamless integration of creativity and technology. The goal was to inspire and connect with their audience on a deeper level, making them feel genuinely unique and empowered. This approach not only supported their initial funding efforts but positioned them as a forward-thinking leader in web3 luxury fashion.